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By merging leading-edge technology with a comfortable atmosphere, John established Santikos as the premiere theatrical experience in the area.Дuring his living years, John made significant donations to local organizations and developed consistent partnerships with local arts organizations and charitable groups. Santikos, would expand the business into over a dozen locations. And in 1911, Louis purchased that same theater, launching a legacy that would last for generations.ДЄs all moviegoers know, the origin story is only the beginning of the epic journey and over the next few decades, the founderвЂ™s son, John L. Realizing the potential, he worked to save whatever he could.

In the moments between stocking shelves and bagging canned goods at a local grocery store, Louis noticed something вЂ“ lines of people waiting outside the Rex Theatre across the street. It lies within the Santikos name, their passion for helping others, and is rooted in San Antonio.Д«y the age of 19, Louis Santikos had left his home in Athens, Greece for central Texas. But you wonвЂ™t find their greatest story listed on the marquee.

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This begs the question as to how this more individualized approach will help or hurt more traditional outlets such as movie theatres and even indie outlets who financially depend on the support garnered by these outlets.For over 100 years, the Santikos family has produced an unparalleled theater experience. But what it suggests for the consumption of media moving forward is that consumers can not only be more selective about what they consume, they can also be selective about when and how they consume as well.

This is the latest trend in that transformation. Technology has been transforming the lives of everyday people since its early onset.

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With the onset of the COVID-19 coronavirus pandemic, movie theatres, and other public gathering spaces were forced to shut down, thus opening uncharted opportunity for streaming services to take full advantage of people staying at home and taking advantage of their platforms.ДЄccording to a 2021 ForbesВ article, вЂњPost-Pandemic Media Consumption: Online Streaming Accelerates A New Content ExperienceвЂќ, вЂњWhen the Covid-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the voidвЂ¦TV/video streaming services toutedВ exclusive contentВ andВ low pricesВ to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming serviceвЂ¦in June 2020, 39% of US consumers liked the idea of seeing newly released movies on streaming services and planned to continue watching them at home rather than in movie theaters.вЂќ From music to films to television, streaming was already making waves through platforms such as Hulu, Netflix, Apple, Disney+, and Peacock. Streaming services have revolutionized every way possible on the consumption of media. Even after theaters reopened, some moviegoers have been reluctant to return to their seatsвЂ¦ operators also are facing mounting competition from streaming services.вЂќ Cinemas were closed and film production halted for months. вЂњBeyond that, the вЂart-film dynamic is changing,вЂ™ said Andrew Brooks, SantikosвЂ™ executive director of marketing and salesвЂ¦ the theater industry as a whole was hit hard by the pandemic. The owner continued to cite the ever-changing dynamic of film distribution as another reason for the sudden closing of the theatre.